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MIKE ROVNER CREATIVE DIRECTOR Ever since he was a kid, Mike wanted to be a writer. As an adult, he settled for a job—Creative Assistant at November Company, an agency created by and for the 1992 Bush-Quayle campaign. After a brief stint selling drugs (legal ones) through a pharmaceutical PR company, Mike joined Margeotes Fertitta + Partners to work on the Stolichnaya Vodka account…as an account guy. Eighteen suit-wearing months later, he joined the Creative Department as a Copywriter, finally realizing that childhood dream. Over the ensuing eight years, Mike dreamed up advertising for almost every category our industry covers (booze, telecom, fast food, luxury, B2B, investing, etc.), helping the agency pick up tens of millions of dollars in new business along the way. While specializing in no category in particular, Mike became particularly adept at launching new brands as well as helping them realize continued success down the road. He helped introduce the world to About.com, the first human expert-based search engine, as well as build a subscription base for MediaOne, the first telecom company to widely advertise the term “broadband.” Now Mike writes on behalf of the various clients at Agency212. One day, he hopes to tackle a novel. Until then, he’ll just continue to read Adweek. Mike has created advertising for: About.com, DealTime.com, NFL, Stolichnaya Vodka, Bombay Sapphire Gin, Jet-Dry, Lime-A-Way, Electrasol, Godiva Chocolatier, Putnam Investments, MediaOne Broadband, Dreyer's Ice Cream, Standard & Poor’s, The McGraw-Hill Companies, Friendly’s, American Movie Classics, Quaker State, Casio, Liz Claiborne, blah, blah, blah… |
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