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EVAN ZICCARDI MEDIA DIRECTOR Not only is Evan known for his strategic thinking, he has become quite the creative thinker when it comes to media placement which is vital in today’s ever changing media landscape. At the core of his media philosophy is a firm belief that media plans must go beyond the traditional metrics of reach and frequency and focus on engaging consumers in environments they are passionate about in ways that stand out from the competition. Throughout his career Evan has worked with clients from a wide variety of business categories including fashion & cosmetics (Warnaco Intimate Apparel, Geoffrey Beene, Ellen Tracy, Liz Claiborne Cosmetics), hospitality (Loews Hotels, Millennium Hotels, Costa Rica Board of Tourism), wine & spirits ( [ yellow tail ], Midori Liquor, Mumm Champagne), arts & entertainment (Random House publishing, The Museum at FIT, Reader’s Digest magazine, and a variety of off-Broadway shows), retail (Mandee & Annie sez stores) and financial services (Neuberger Berman, New York Life). He has also served as a member of AAAA. |
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