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EHRIN FITZPATRICK ACCOUNT PLANNER Ehrin began her career in account management, where she has had the opportunity to work with a wide array of clients. In the past three years, she has specialized in strategic work in fashion, retail and marketing to women. She has collaborated with a range of clients including Mandee, Warner's, Olga and JLO by Jennifer Lopez to identify meaningful consumer and brand insights. She has led strategic positioning projects, placing brands in unique and targeted niches in the marketplace to effectively reach the Clients’ desired consumers. Her experience in both quantitative and qualitative research and “playing the role of the consumer” has allowed her to effectively strategize communications and steer the agency’s creative messaging down the right path for the intended audience. With a portfolio of successful naming projects for products ranging from luxury zippers to mobile phones for seniors, Ehrin draws from her understanding of the consumer’s point of view as well as the strategic objectives of the brand. She specializes in marketing to women, and has worked on numerous brand launches in a variety of industries including technology, fashion, and retail. Ehrin holds an MBA in Marketing. |
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