Category Archives: Agency News

Why can’t everyday in Advertising be like Superbowl Sunday?

Here’s what I don’t understand…How come everyone looks forward to Superbowl Sunday not just for the game but for the (mostly) clever advertising. Then on Monday it’s back to so much crap, especially on TV. I don’t know about you … Continue reading

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Everybody loves a winner!

Business development for an Agency212 is a selective process on both sides. From our perspective we are looking for a solid challenge where we can use, first, our strategic abilities leading us to great creative that articulates the strategy in … Continue reading

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Inspiration and how it is the most important factor in Creative Advertising

Simply put; Nothing good happens until someone gets excited. Really, think about it…. How much uninspired crap do you see on your TV and the internet daily? I think anyone worth anything in the creative community knows why this happens…nobody … Continue reading

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Strategic Insights that actually sell product

I have said many times that there is nothing more inspirational in this business than uncovering that insight that feels like you just discovered the Rosetta Stone. There are a number of examples that I was either proud to be … Continue reading

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Boutique Advertising Agencies

For many years I have avoided that description for our agency. Why? Because in this world of huge Wall Street agency holding companies it seemed like “critical mass” was King. But ever since the latest Ad Agency Holding Company mega … Continue reading

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Breakthrough Advertising

“I don’t know what it is but I will know it when I see it.” I can’t tell you how many times I hear this. Of course, everyone THINKS they want breakthrough advertising BUT most don’t realize it takes courage … Continue reading

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Ad Agencies should be full of inspired individuals

The thing about being in a creative environment is you can expect to be inspired everyday. That is why you work at an Ad Agency. If you don’t care to be inspired or your agency doesn’t provide that; get out! … Continue reading

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Digital Ad Agencies have nothing on Agency(212)

One very significant way the Ad Agency business is evolving is in how “Traditional” agencies are morphing with the digital side. In fact we started out before there was digital and when it appeared, the majority of clients (and agency … Continue reading

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Best Ad Agency in South Florida

That’s the goal. And believe me I know there a few really good ones right now. And some really good talent. ┬áBut like many New Yorkers Florida has become our second home professionally. So we have finally decided to set … Continue reading

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Hotels (Hospitality) Market Research

If you have read any of my other blogs you know, as an agency, we are very focused on strategic insights that take us to what we hope will be brilliant messaging. To that end we tend to “take the … Continue reading

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