The thing about being in a creative environment is you can expect to be inspired everyday. That is why you work at an Ad Agency. If you don’t care to be inspired or your agency doesn’t provide that; get out! And the truth is our clients should expect nothing less from us. We are inspired by our clients; their goals for their brands and the clean slate we look at during every new input meeting. We will fill that slate with ideas that never existed before. That’s inspiring. I live for it!
So, if you are an individual at and Ad Agency who is not into being “inspired” go elsewhere. And if you are a client who is at an agency that doesn’t treat your brands with inspired excitement then think about moving on.