Monthly Archives: July 2012

Innovations and your Advertising Agency

A few years ago our agency was integrated into the Innovations Department of an Automotive Aftermarket client.  I didn’t know it at the time but it was a unique situation and very smart. The client set up representation from both … Continue reading

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Chief Marketing Officers

A few years ago I was asked by the CEO of a fortune 500 client company to help find a CMO. Nothing that unusual about that for an agency Principal. What was unusual was that when I told him how … Continue reading

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