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BILL HOFSTETTER PRESIDENT Bill Hofstetter started his first agency in 1975 and has helmed them ever since. His early career focused on entertainment, working with headliners like Aerosmith, Ted Nugent and Joan Jett. He also dabbled in legitimate theater where he revolutionized Broadway advertising with the international hit BEATLEMANIA! This led to Bill offering marketing counsel to Broadway, Off-Broadway and touring companies, like The Moscow Circus, Pro-Skate and Teenage Mutant Ninja Turtles, as well as Madison Square Garden and Westbury Music Fair. Presently Bill represents the Tony Award nominated SAY GOODNIGHT GRACIE, THE MALE INTELLECT, EVIL DEAD THE MUSICAL, the immensely successful Christmas Tour of Trans-Siberian Orchestra, and the Second Stage Theatre. In the world of fashion, Bill helped launch Perry Ellis, John Henry, and Crossings and he represented fashion icons Oscar de la Renta, Geoffrey Beene and John Weitz. Current clients include all licensees of Geoffrey Beene, Oxford Industries, Ideal Zippers and DB Cooper. Bill's work for Pentel Pens received a Clio, and is in the permanent collection of the museum of broadcast. |
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