Early in 2005 after a series of acquisitions, The Tucker Partnership became a mini-boutique holding company and changed the name of the main company to Agency212. As in the area code. The idea was very simple. Agencies are only as good as the talent they recruit. All our capital goes down in the elevator at 5 (maybe 6) everyday. And although we are certain true talent may like to fish and perhaps rope horses during their vacations, the truth is they want to be in New York City to apply their talents. Simply said, New York City continues to be the epicenter of Advertising and this is where the best and the brightest (Capital?) reside. So why not flaunt the fact that we have the best talent in the country right here at Agency212.

The first thing you'll notice is our size: we are big enough to deliver. Small enough to think on our feet. We answer to no one but our clients. And while we have the resources and staff clients have come to expect from a full service agency, we're committed to maintaining a size in which our senior members can be intimately involved in every account. When you hire smart, experienced people with a good dash of wisdom, the need for layer upon layer of supervision goes out the window. Overhead is reduced. Turnaround time is dramatically decreased. And the quality of work is exponentially better. That, along with a heavy dose of collaborative problem solving, is what separates us from other agencies.